About Me

About Me

I've always been around both male and female fashion and jewellery... I initially worked within bustling brick-and-mortar women's fashion, both classical, and more contemporary women's fashion, where I was given early responsibility in busy customer facing roles. I then went on to work in a wedding boutique - also a physical store, which had a diverse range of customers too.

I moved away from my hometown to read law, something that I had always planned to do since childhood. Then studied Human Resources, also as planned, following work experience, working in a standalone capacity within IT security. I have also worked in on-site Human Resources within social work, utilities, academia and the private medical sector. Supporting both senior and junior management, and other staff members from different backgrounds. I am adaptable, and have picked up a wide range of business skills. I enjoy HR - I am an insightful, collaborative, experienced HR practitioner, with underpinning knowledge. Business and HR are both part of my day-to-day lifestyle - my way of life.

Why did I start a jewellery business?  Jewellery was the first present I was ever given... I have an interest in it. I started designing jewellery as a child, and progressed from there. I decided to utilise my creativity, alongside my business skills, with Jewelercise Handmade Jewellery by Serena Fenty.

A short description of my jewellery....?  Handmade, textured, contemporary, mixed materials, statement jewellery. Jewellery for petite ladies, curvy ladies, taller ladies. More mature ladies - and those in between... Teens, boys and girls. And, 'Mannery' - Man jewellery, for the more mature and those in between.

Serena X